Chiquita Banana Brand Refresh
I'm a 33 year old Designer living in London. I've spent the last 12 years working in web, graphics, film, multimedia, games, mobile and maps. The last 2 of which were as a UX Designer with Microsoft, and prior to that I spent many enjoyable years as a UI Designer and Tester with Multimap.
I'm a strong believer that great products and experiences make for great businesses. Good design is an investment.
This blog is an ongoing exploration of innovation, business, technology and all aspects of design - plus a few other things I like.
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The Best and Worst Identities of 2009 - Brand New
Easy guess for no.1 worst. Bing's logo is just plain insulting. This stretched out turd of a font actually made me question if there is any importance to design at all. Alongside Windows 7, it's been backed up by perhaps the most embarrassing advertising campaigns the world has ever seen. Microsoft is a fascinating company to try to understand.
Brand New have an odd bunch for the best - SyFy is a hilariously desperate rebrand of Sci Fi, it's a shame to see Nickelodeon dump their splat, and I find Melbourne just a bit too exotic. See what you think about No.1 - it was long overdue.
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