The Best and Worst Identities of 2009 - Brand New
Easy guess for no.1 worst. Bing's logo is just plain insulting. This stretched out turd of a font actually made me question if there is any importance to design at all. Alongside Windows 7, it's been backed up by perhaps the most embarrassing advertising campaigns the world has ever seen. Microsoft is a fascinating company to try to understand.
Brand New have an odd bunch for the best - SyFy is a hilariously desperate rebrand of Sci Fi, it's a shame to see Nickelodeon dump their splat, and I find Melbourne just a bit too exotic. See what you think about No.1 - it was long overdue.
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