Ergo Crosswalk by Jae Min Lim
via designboom.com
Great idea. Considerate to the actual habits of pedestrians, with gentle persuasion towards a safer path. It also helps drivers to be more aware of pedestrians who take unexpected routes across the road.
In the UK, road design is focused on safety but often overlooks convenience. Where the inconvenience has become too great, pedestrians will seek alternate routes across traffic even if it means putting their own lives at risk. The fault is in the design if it does not make convenience a priority.
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